In our modern economy, supply chains play a pivotal role. They are the backbone of our globalized trade, linking manufacturers to consumers and connecting countries across continents. But how can we ensure that these supply chains are sustainable, efficient, and resilient?

This quote by Laozi can be metaphorically applied to the world of supply chains. Instead of rigidly clinging to predefined plans and expectations, we should remain flexible and adaptable. In doing so, we can respond to unforeseen challenges and ensure that our supply chains operate smoothly even in turbulent times.

The motto „Build bridges, not walls“ is especially relevant in this context.

Instead of building barriers and doubting cutting edge approaches like ChatGPT, we should promote collaboration and openness in the media management community. This means looking beyond traditional media models and employing innovative technologies and strategies to strengthen and optimise the way media is transported to and interacted by audiences in the future.

A transparent, inclusive approach to digital media will not only lead to more efficient processes but also contribute to a fairer and more sustainable global economy. It’s time for us as a community to come together and drive the necessary changes forward.

In conclusion:
In a constantly changing world, it’s essential that we learn to adapt and evolve. The words of Laozi remind us that the journey is often more important than the destination. By building bridges for our media & business models, we can create a brighter and more interconnected future for everyone. The path forward is ours to tread.